Norwegian has launched a new environmental sustainability strategy that will see it aim to cut CO2 emissions by 45%, remove all non-recyclable plastics and recycle all single-use plastics.
Jacob Schram, CEO of Norwegian, said: “At Norwegian we take our responsibility towards the environment seriously, and that is why we must look to the future and implement a strategy that produces immediate and tangible benefits for the environment today. Norwegian will continue to instigate a positive change across the industry in this field that will benefit not only the environment but also our customers and our business. The low-cost business model is the sustainability model as it enables efficient energy and resource management.”
Initial elements of the sustainability strategy will also include a 100% reduction of non-recyclable plastics and 100% recycling of single-use plastics by 2023.
Anders Fagernæs, Norwegian Head of Environmental Sustainability, said: “More sustainable and smarter options are becoming a greater part of the considerations that customers make when choosing which airline to fly with. We will champion this attitude and become the customers sustainable choice by reducing and recycling plastic waste, promoting sustainable aviation fuel and continuing to fly one of the world’s youngest fleets to achieve a 45% reduction in CO2 emissions by 2030.”
