OWG aircraft in flight

New Canadian airline, OWG, a subsidiary of Nolinor Aviation, is to deploy Bluebox WOW, the wireless IFE solution from Bluebox Aviation Systems.

Bluebox Wow will deliver IFE content, such as app-free DRM movies and TV as well as a moving map, wirelessly to passengers’ own devices on the Boeing 737 aircraft.

“In the current climate, so much focus is rightly on passenger safety on board. But when we announced OWG, I said our goal is to get travellers excited again,” said Marco Prud’Homme, President of OWG and Nolinor Aviation. “With Bluebox Wow offering movies and other entertainment, passengers can look forward to their time on board being a relaxing and enjoyable experience.”

“Every new deployment is positive for us but this one is particularly special given the state of our industry this year – being part of a new airline intent on providing passengers an exceptional experience on board as they head off to much-anticipated holidays in the sun is very exciting,” said Kevin Clark, CEO of Bluebox.

Launched by Nolinor in July, OWG has since established strategic alliances with Hola Sun Holidays and its sister company Caribe Sol in Quebec to offer direct and dedicated flights to Cuba, with holiday destinations including Cayo Coco, Holguin, Santa Clara and Varadero. The new holiday carrier takes its first flight in November flying Canadian vacationers south to Cuba.

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