Panasonic Avionics Corporation is to establish new Innovation Studios at key centres around the world, with the first Panasonic innovation studio to open in the Silicon Valley by the end of 2018.
With a renewed focus on broader consultative engagements with customers, the new studios will serve as hubs for innovation, ideation and solution-building.
They will provide a collaborative environment where the company and its customers can leverage its skilled workforce and regionally relevant partners to ideate, prototype, showcase and evaluate product concepts, digital solutions and user experience paradigms.
Panasonic plans to set up five Innovation Studios, each in close proximity to major destinations, leading universities and centres with an established innovation and start-up culture.
The studios will also serve as primary locations for airline workshops conducted by Panasonic’s digital design consultancy, Tactel. Acquired by Panasonic in 2015, Tactel has played a key role in helping Panasonic customers get the maximum value for their in-flight entertainment and connectivity (IFEC) investments.
“Innovation has always been at the heart of Panasonic Avionics and our customers have rightly come to expect it as standard,” said David Bartlett, chief technology officer of Panasonic Avionics Corporation. “Our new Innovation Studios will leverage our cloud-based infrastructure to foster an ethos of collaboration, strengthening our partner eco-system, and with it, the range of value-added services we can offer our airline customers.”
He added: “The studios will ensure we can deliver greater customer-facing innovation by rapidly developing new concepts that will enhance the business and pleasure of flying.”
