West Entertainment and cultural AI company Qloo, have joined forces to create Jetset AI, an partnership and machine learning solution will predict consumer tastes across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel.
Using Qloo’s AI mapped 750 billion cultural correlations across a catalogue of more than 150 million cultural entities and over 4 billion individual opinions, the solution will enable airlines to build a 360-degree view of its passengers, opening up new brand partnerships, and through deeper engagement, offer personalisation such as trip planning and destination recommendations.
According to the partners, Jetset AI will offer completely anonymised insights and recommendations adhering to the strictest regulatory standards in data processing.
