New low-cost Icelandic airline PLAY has revealed its new cabin crew uniforms.
The casual apparel has been designed by couple Kolla Gunnarsdottir and Gunni Hilmarsson who commented: “We were honoured and pleased to get to work with PLAY on this clothing line for their uniforms. We really wanted to throw out all those old ideas about airline uniforms and bring in more comfort. We tried to scrap the constrictive rules often associated with these uniforms and include relaxed fits, stretchy fabrics and of course, shoes meant for working on your feet! The result is a mix of active wear and a fresh uniform.”
The uniforms are meant to encompass PLAY’s core values, simplicity, playfulness, competitiveness, equality and on-time performance.
“It was really satisfying to see how well Gunni and Kolla got our brief and our ideas for this line. We had certain ideas about the clothing and how it should represent and work with our brand and the results are just amazing,” stated Jónína Guðmundsdóttir, Chief People Officer of PLAY, whose responsibilities include uniforms.
The uniforms, which includes trainers, are not gender specific, with the crew able to select the outfit they want. Guidance on hair, make up, tattoos and nail polish have been removed.
