Qatar Airways has become the first regional carrier to leverage the newly launched Facebook AR ads format, enabling consumers to play a new AR game directly from Facebook’s newsfeed, without having to install additional applications.
Through a virtual experience on Facebook, players must ‘Blink to Score’. Call-to-actions have also been incorporated within the AR experience, such as engaging with the Qatar Airways brand to learning more about packages to attend the FIFA Club World Cup Qatar 2019.
Qatar Airways senior vice president Corporate Communications, Salam Al Shawa, said: “Qatar Airways is constantly pioneering new ways to interact with our passengers, and we are grateful to Facebook for sharing our passion for innovation to enhance our customers’ experience. Excitement is building as the FIFA Club World Cup Qatar 2019 gets underway and we are delighted to welcome the football world to Qatar, the destination of champions.”
Facebook’s managing director for MENA, Ramez Shehadi, added: “The use of AR is growing among people and businesses in our region. From try-on product experiences to immersive filters for games and movies, AR enables people to connect with businesses and products in new ways. We are excited to pilot this new ad format with Qatar Airways to build more engaging mobile ad experiences and boost audience engagement.”
