Retail inMotion have introduced an updated version of their vPreo product to make ordering and selecting products faster and easier for all passengers.

Through the updated service, airlines can offer passengers the ability to pre-select products on offer, such as in-flight meals and duty free, to then be delivered to them during the journey.

Alaska Airlines is the first customer to introduce this new solution to their customers. All passengers are able to pre-order a meal up to three weeks prior to their flight by using the airline’s app or website.

In the case of Alaska Airlines, the data – meal availability and fulfilment, handled by the LSG Group – is integrated between Alaska Airlines, eGate IFX and Retail inMotion’s Vector via a set of connectors.

“This is a milestone for Retail inMotion to expand our end-to-end platform and enhance our technical solution to reduce our time to market for future developments”, said Giacomo Tomolillo, Engineering Manager at Retail inMotion.

The items on offer will be specific to location, aircraft types, destination and other factors. The business rules and offer availability through the programme can be easily managed by Alaska Airlines admin staff to ensure a successful implementation.

Retail inMotion aims to make the systems manageable to accommodate market changes and suggests the product could enable future clients to tap into new business opportunities.

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