Retail inMotion (RiM) is collaborating with Eurowings Discover, Lufthansa Group’s new leisure airline, to deliver food and beverage and boutique products to its passengers.
RiM will collaborate with Eurowings Discover to ‘identify, develop, and select’ products for their culinary offer and boutique shop. The product selection for Travel Essentials is a carefully curated list of innovative “must-have” products offering a mix of beauty products such as Nuxe 50 SPF sunscreen, outdoor accessories like Active Bird ultralight foldable Rucksack, and sustainable items like Bracenet Bracelet, which is handmade from old or savaged fishing nets. Guests in Economy Class can enjoy a premium selection of alcoholic beverages, as well as sweet and salty snacks.
Eurowings Discover is the first airline to have a fully digital and immersive magazine on board, which was made possible through Retail inMotion’s exclusive partnership with technology led digital magazine publisher e-Mersion Media (e-MM). The digital magazine allows passengers to interact with content and explore additional product and brand information via videos.
“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, Retail Director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.
