iHeartRadio is to be exclusive music provider for Southwest Airlines following a newly announced partnership.

The free all-in-one digital music and live streaming radio service will allow passengers to choose their favourite live radio station or pick from hundreds of artists to curate their very own custom artist radio station featuring music from that artist and those similar. In addition, iHeartRadio will also curate dedicated station themes such as Pass the Time and Kids Zone.

“Our customers and employees are passionate about music,” said Ryan Green, vice president and chief marketing officer at Southwest Airlines. “And for Southwest, music is a part of a larger story—it’s an ongoing investment in enhancing our customers’ travel experiences. Through this partnership with iHeartRadio, we will create the soundtrack to our customers’ journeys as we connect them to what is important in their lives.”

iHeartRadio can be accessed free of charge through the on-board entertainment portal on personal devices – once activated, the music will continue play as long as the entertainment portal is open in a tab, allowing passengers to browse the rest of the portal, check the flight tracker or browse the web if they have purchased Wi-Fi access.

Passengers with the iHeartRadio app already installed on their devices will be able to play their personalised music and favourite podcasts directly from the app while on-board Southwest flights. Those who already subscribe to iHeartRadio’s All Access on demand subscription service will also have access to their entire music library and saved playlists.

The free service is available on the more than 690 Wi-Fi-equipped aircraft serviced by Global Eagle.

Due to licensing restrictions, iHeartRadio may not be available on-board Wi-Fi-enabled international flights. The iHeart Radio product is available only on Wi-Fi-enabled aircraft.

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