Southwest Airlines has launched its annual celebration of Shark Week ahead of Shark Week on Discovery beginning Sunday, 28 July.sgha

Passengers can watch a dedicated IFE channel, Shark Week TV Series Channel, housing a library of Shark Week episodes in addition to a never-before-seen episode, Extinct or Alive: The Lost Shark, which can be watched nearly 30 days ahead of its premiere during Shark Week.

Passengers can also watch Shark Week on Discovery Channel via Live TV onboard Southwest Wi-Fi-equipped flights.

“Our Shark Week partnership brings fun through unique offerings for our customers and employees,” said Brandy King, director of External Communication who oversees the airline’s brand partnerships and entertainment public relations initiatives. “Whether on the ground with augmented reality experiences and gate games hosted by our employees, to in-flight exclusive content on our Shark Week On-Demand Channel, or through our social channels with engaging content and a special sweepstakes, we’ll be celebrating Sharks all month.”

In 2018, Shark Week celebrated its 30th anniversary, and is now the longest-running program event on cable.

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