Media agency Spafax and portable wireless IFEC system provider AirFi are collaborating to offer a joint suite of new products and services.
The move expands Spafax’s content media and integrated revenue-generating solutions beyond traditional seat-back IFE to maximise the potential of the latest generation, fully connected AirFi VENUS (Gen 3) portable IFEC system.
Tony Taverner, Chief Technical Officer at Spafax said: “Airlines have increasingly expressed the need for even more flexible IFEC solutions. Our new joint product suite developed with AirFi allows airlines to make the most of AirFi’s technologies and platform versatility together with Spafax’s expertise across content, passenger communications and advertising.”
Job Heimerikx, CEO at AirFi added: ” The revenue generation opportunity from digital platforms inflight are still massively untapped. In-flight entertainment has been well established for over 30 years since the days of Hi-8 tapes but remains a cost centre. Then came connectivity, but again the cost and complexity of delivery has overshadowed passenger experience and profitability. Today we are announcing a major global collaboration that will finally unlock the huge growth potential in onboard digital revenues through machine learning.”
Spafax and AirFi are now making available, to new and existing clients, an integrated airline advertising analytics tool leveraging the latest AI technology to combine behavioural datasets with airline passenger demographics. Tapping into the vast amount of data points that are generated from the AirFi system, this tool will give insight into the purchasing characteristics of passengers and allow Spafax’s media portfolio and brand partners targeted and personalised digital opportunities displayed directly onto passengers’ connected devices.
