In-flight entertainment company Spafax has formed new partnership with The Dodo, a Vox Media brand that features heartwarming and family-friendly animal and pet content.
The Dodo videos accrue more than six billion views each month according to Spafax and also features podcasts, children’s books and a Netflix original series.
The portfolio of short content for Spafax features categories such as Best Animal Friends, Odd Couples and Little But Fierce and Spafax also offers longer 20-minute videos. “The Dodo videos immediately put people at ease, make them smile and feel good about humanity,” said Katy Brink, Executive Editor of The Dodo. “We could use more of those feelings on flights!”
“As huge fans of The Dodo, the Spafax team is so excited to bring this excellent, feel-good content about animals and pets to in-flight entertainment for the first time,” comments Emma Gunn, Spafax Director of Acquisitions and Partnerships.
“Our content specialists are experts at staying on top of consumer trends and developing relationships with top media brands like Vox Media and The Dodo that deliver engaging, popular content to massive audiences. We can’t wait for airline passengers to enjoy all the incredible content offered by The Dodo on their next flight.”
The partnership showcases Spafax’s unwavering commitment to creating a memorable, engaging passenger experience by partnering with top media brands and making viral, in-demand content easily accessible on board.