United Airlines is launching a new in-flight safety demonstration video featuring Spider-Man, as well as themed business class amenity kits through the airline’s promotional partnership with Sony Pictures, celebrating ‘Spider-Man: Far From Home.’
The airline is launching the latest safety video from 1 June, featuring the superhero in a mini-drama video, as well as cast members, United employees and MileagePlus members who bid for the opportunity to appear in the video.
“For decades, Spider-Man has consistently shown the importance of using power to do good and to keep the public safe. We also believe that our greatest responsibility is to keep our customers and crew safe on board our aircraft,” said United’s vice president of marketing, Mark Krolick. “We are excited to have Spider-Man and his friends, along with our employees, bring new attention to the in-flight safety video and creatively engage customers on such an important announcement.”
Beginning in June, United customers travelling in Polaris business class will receive a limited-edition ‘Spider-Man: Far From Home’ themed amenity kit, which will feature Spider-Man branded comfort products including an eye mask, socks, tissues, ear plugs, a toothbrush and a pen alongside luxury skincare products, designed exclusively for United customers.
Members of MileagePlus Exclusives will also be able to bid award miles for special experiences.
The in-flight safety demonstration video begins with villains entering a corner store and causing ‘turbulence’ to Mr. Delmar, played by Hemky Madera. Also in the film, Peter Parker’s best friend Ned, played by Jacbon Batalon, shares a scene with United CEO Oscar Munoz, while Eugene ‘Flash’ Thompson, played by Toni Revolori helps to demonstrate that mobile phones and large devices should be put into airplane mode prior to take-off. In the video, the animated 787-10 aircraft features the recently announced updated United livery.
Fans of the Marvel films will also note a framed photo of Stan Lee in the deli scene of the instructional video. On this inclusion, Gill Champion, president of Stan Lee’s POW! Entertainment commented: “Stan loved doing his camoes and would love to know they are continuing, so we were thrilled to work with Sony Pictures and United Airlines to make this happen for both Stan and the fans.”