SWISS presented its first aircraft to be equipped with the carrier’s new Premium Economy Class at Zurich Airport last week.
The new class is already bookable and will be installed on all 12 of the airline’s Boeing 777-300ER long-haul aircraft.
The airline says SWISS Premium Economy Class travellers will be offered greater privacy and enhanced in-flight comfort.
SWISS’s Chief Commercial Officer, Tamur Goudarzi Pour, said: “Our SWISS Premium Economy Class is a top-quality standout product against our international competitors and I am delighted that we can now offer our customers this new best-in-class air travel experience. Our Premium Economy Class should be especially appealing to travellers who have flown Economy Class to date and would like to enhance their in-flight comfort and convenience, so it also helps us strengthen our premium-carrier positioning in the growing leisure travel market.”
The SWISS Premium Economy Class will have the latest-generation seats from seat manufacturer ZIM. The seats feature fabrics by the Bern-based Lantal company and a hard-shell design that enables them to be reclined easily without causing inconvenience to the passenger behind.
SWISS says it is the first airline in the Lufthansa Group to offer its customers this newly developed ZIM Premium Economy seat.
The carrier’s Premium Economy Class travellers will be given a complimentary amenity kit which makes innovative use of kraft paper and paper pulp in its contents to minimise plastics use.
“We put a strong emphasis at SWISS on making the whole travel chain as sustainable as possible because we don’t just want to be a premium carrier for our guests – we want to live up consistently to all our responsibilities to the climate and to society too,” said Tamur Goudarzi Pour.
Passengers will also receive high-quality noise-reducing headphones that the airline says will further enhance their experience of the in-flight audio and video entertainment available on their 15.6-inch at-seat screen.
The in-flight culinary offering has also been specially modified to accommodate the new class of travel, with Premium Economy passengers receiving a refreshing welcome drink and a choice of three hot meals.
