SWISS unveils new ‘SWISS Senses’

SWISS has unveiled its new, more personalised ‘SWISS Senses’ air travel experience featuring redesigned cabins for the airline’s long-haul fleet.

SWISS says the experience will be available from 2025 onwards. “This is the most comprehensive cabin renewal in the history of our company,” noted SWISS Chief Executive Officer Dieter Vranckx. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

The long-haul cabin features a timeless colour scheme with warm and muted tones such as claret, anthracite and beige that convey a particular sense of comfort and calm. The new concept is also part of SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business.

According to SWISS, all seating classes will also feature new human-centric lighting which helps alleviate jet lag’s effects, and a new in-flight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided.

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,” says SWISS Chief Commercial Officer Tamur Goudarzi Pour. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

More details about the new ‘SWISS Senses’ cabins can be found here.

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