Airline amenities provider Buzz has acquired sleepwear brand RECLINER.
The company says this strengthens Buzz’s position as a leader in the evolving travel sector by further expanding its global product portfolio with a renewed focus on wellness.
“The acquisition of RECLINER is an important moment for Buzz,” said Leonard Hamersfeld, Founder and Creative Director of the company. “With our shared vision for transforming wellness and sleepwear products, we are ready to redefine the travel industry by creating unparalleled experiences for both our clients and their guests.”
As part of the acquisition, RECLINER’s CEO Rebecca Smith will take on a strategic role to develop new products in the wellness category for RECLINER and Buzz.
“I’m excited to be a part of this new chapter with Buzz. I’ve long admired Buzz’s energy, innovation, and collaborative spirit” said Smith. “The timing is perfect to come together and reimagine what RECLINER can be at scale.”
“Creativity and innovation are at the heart of everything we do. We create incredible collaborations with the world’s best brands across the travel industry. This partnership aligns perfectly with our vision to design holistic wellness travel experiences in a conscious and considered way”, said Leonard Hamersfeld.
Buzz says the partnership will pave the way for a collection of sleep and wellness products curated for the travel market and a strategic step towards reaffirming Buzz’s commitment to enhancing the global travel industry.
