Vietnam’s flag carrier Vietnam Airlines will provide passengers with access to PressReader’s online newsstand.
PressReader will be integrated into the Vietnam Airlines app and made available for passengers to access 24 hours prior to their scheduled flight and 24 hours upon landing. According to PressReader, the company’s newsstand is the world’s largest all-you-can-read digital newspaper and magazine platform.
Passengers can access the airline’s in-flight magazine, Heritage, as well as thousands of other titles from more than 120 countries in over 70 languages after entering their flight information.
Local content
PressReader has added local Vietnamese content in its catalogue and updated the user interface on both the web and apps to include Vietnamese as one of the supported languages.
“Launching the PressReader service is our new advance in digitising services and enhancing the flight experience for passengers. Moreover, this will help Vietnam Airlines reduce paper use and transport load of the aircraft, thereby contributing to saving resources and environmental protection,” says Trinh Hong Quang, Executive Vice President of Vietnam Airlines.
Ruairí Doyle, CEO of PressReader Group of Companies commented: “We’re thrilled to bring quality publications to Vietnam Airlines passengers wherever their journey takes them. With the largest selection of titles globally to choose from, we’re enhancing the guest experience with relevant content. With our solution, that’s achievable in the safest possible way. It’s a personalised experience with the publications readers want on their own device, without compromising convenience and choice.”
