Virgin Atlantic is introducing new amenity kit ‘Goodie Bags’ featuring sustainable products, as the airline’s first A350-1000 takes flight.
The airline worked with Galileo Watermark on the new zip-up Goodie Bags which will be introduced across its fleet in Upper Class and Premium cabins.
The kits are made from responsibly sourced, FSC-certified recyclable kraft paper and feature travel essentials that have been reinvented for passengers to use onboard or reuse at home.
Corneel Koster, executive vice-president, Customer at Virgin Atlantic, said the airline is committed to sustainability and “fully understand” the importance to customers, adding: “We have developed and selected better quality, innovative, sustainable amenities, which can be enjoyed onboard, and used again at home.”
The Upper Class Goodie Bags include REN Clean Skincare products, a full-size Bambuubrush toothbrush, a light-blocking satin eyeshade with Velcro fastening, ear plugs in paper packaging, WhiteGlo toothpaste and kraft paper pen. The kit also includes socks bearing designs inspired by the destinations the airline flies to.
Virgin Atlantic has partnered with REN Clean Skincare for products in the kits, and in the Clubhouse bathrooms, as well as introducing Aveda haircare into Clubhouse showers and spas. The REN Clean Skincare products will be provided in recycled and recyclable packaging, following the company’s Zero Waste by 2021 pledge, while Aveda will also be sustainably packaged.
The sleep suits in Upper Class have also been upgraded as ‘Loungewear’ made of a soft cotton-blend jersey fabric and provided in a reusable bag. Available for all customers on night flights and on request on daytime flights, the Loungewear comes in three sizes and is designed to allow customers to wear it on their journey home.
In economy, sustainable items such as eye masks, ear plugs, dental kits, socks and pens will be available on request to contribute to the reduction of single-use products and waste production.
Comparing the old kits with the new Goodie Bags, Virgin Atlantic suggests there is a saving of 945 tonnes of plastic per year, equal to the weight of more than six Airbus A350-1000 aircraft.
The new A350-1000 will also host new tableware, new almond gold Wilbur and Orville salt and pepper pots, metal napkin rings as well as new bedding designed to reduce wash loads and a padded fitted sheet.
Johannes Kloess, managing director at Galileo Watermark said: “Responsible for developing the first-ever amenity kits onboard Virgin Atlantic, Galileo Watermark is now proud to be working with the airline once again in the creation of the most sustainable kits available in the industry.”
Image: Virgin Atlantic ‘Goodie Bags’