JetBlue has announced the first major refresh of its JetBlue Mint service, introducing a completely new lineup for Mint, including Delicious Hospitality Group, Tuft & Needle, Wanderfuel and Master & Dynamic.
The new partners will transition into all Mint flights over the next six weeks, appearing on flights as early as 18 November.
“JetBlue’s reimagined Mint is turning the journey itself into a destination, offering the comforts of a premium travel experience at a more affordable price point,” said Elizabeth Windram, Vice President of marketing, JetBlue. “This onboard refresh allows us to reset that high bar we set in 2014, with the very best in dining and hospitality, comfort and wellness at 35,000 feet. And for those who can’t wait to see what we have in store for our London flights, well let’s just say this is a little teaser for what we have in mind.”
JetBlue tapped SoHo-based Delicious Hospitality Group (DHG) to bring their inventive culinary style, extraordinary wine and cocktail programs, and tactile dining aesthetics to the skies. Developed in partnership with Chef/Owner Ryan Hardy and Wine Director Grant Reynolds, the new Mint dining experience was created by reimagining elevated hospitality in-flight. It will feature a rotating menu of small plates that customers can choose from, individually inspired by each of DHG’s three restaurants, starting with Charlie Bird. Once onboard, customers will enjoy high-quality fare prepared with seasonal ingredients, alongside a selection of international wines and craft cocktails to be shaken on-board. To complete the experience, DHG redesigned plate ware to mimic their New York City table tops and has shared access to their revered music playlists capturing the ambiance synonymous with dining in one of their restaurants.
JetBlue has also collaborated with Tuft & Needle, the digitally native mattress company that pioneered the bed-in-a-box trend, to develop a cohesive sleep experience onboard. Travelers can relax with a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase and snooze kits that include a matching eye mask and ear plugs.
JetBlue is introducing its new “wellness kit” concept. Developed in partnership with Wanderfuel, a brand that specialises in carefully curated travel kits designed with leading nutritionist Sarah Wragge, the airline’s four wellness kits will provide customers with a rotating selection of healthy snacks, supplements and personal care items. Travelers will receive one of four kits catered to the time of day and destination they are flying to: Awake, for breakfast and morning flights; Flow, for lunch and dinner flights; Sleep, for shuteye flights; and Renewal, for Caribbean flights.
Mint customers will enjoy premium headsets from New York City’s luxury audio brand, Master & Dynamic. The custom-for-JetBlue MH40 Over-Ear headphones come with noise reduction, a brilliant, genre-agnostic sound profile, and a vintage aviation-inspired design.
