Aeroplay Entertainment has co-produced an original three-minute soundtrack, featuring a mix of traditional instruments, as brand-new boarding music for Malaysia Airlines.
The composition supports the airline’s Fly Malaysia campaign, which promotes the beauty of Malaysia.
According to Malaysia Airlines’ Chief Marketing and Customer Experience Officer, Lau Yin May: “We take pride and responsibility in representing our beloved homeland the very moment our passengers step on board our flights. Malaysian Hospitality is not just about providing quality service and attentiveness to a passengers’ needs on board, but to also ensure they are introduced to our rich culture through music.
“Our newly composed on-board music creates the most inclusive environment that showcases the depth and diversity of traditional Malaysian music that serves as a great way for our guests to immerse themselves in the country’s pride and culture even before they land in Malaysia.
“We are delighted to connect to our passengers through our brand-new boarding music that reflects the country’s score of diverse cultures. The rich mix of ethnic instruments such as Sape (an indigenous lute from Sarawak), Kompang (traditional Malay hand drum), Erhu (Chinese violin), Gambus (string instrument popularly featured in Malay folk music), Gamelan (ensemble of percussive instruments, originating from Java), Sitar and Veena (string instruments from India), Ghuzeng (ancient Chinese string instrument) that gives the piece an undeniably a harmonious Malaysian feel. Available on all MH flights, the boarding music is now available on the Youtube channel, allowing you to immerse in the serene and captivating qualities this piece has to offer before the next time you Fly Malaysia.”
Prakash Johari, CEO and Managing Director, Aeroplay Entertainment added: “Boarding music is not just soothing and relaxing; it carries the identity of the airline and sets the tone for the journey. Keeping in mind the impact of boarding music as part of the passenger experience, we have composed a refreshing and upbeat track which is distinctively Malaysian. The music is inspired by Malaysia’s deep-rooted traditions, especially its well-known hospitable culture.”
Aeroplay has also created tailor-made in-flight entertainment content with a broad diversity of films, TV shows and music albums in various languages, ranging from English to Malay, Chinese, Thai, Tagalog, Indonesian, Japanese, Korean, Tamil, Telugu, Malayalam and Hindi. Aeroplay Entertainment is also collaborating with all major Hollywood and independent studios, and popular networks from around the world to curate the content mix.
