Air Canada has announced the carrier’s latest collaboration with global comedy leader Just For Laughs.
The partnership sees new content integration enabled by global airline content specialist, Spafax, including premiering ten new stand-up specials that will be available on board from December until end of July 2024.
“Stand-up comedy is the perfect accompaniment to flying with its power to directly engage, entertain and relax passengers through the power of laughter. Air Canada passengers are in for a real treat thanks to this offering,” said David Van Poppel, IFE Content Manager at Spafax.
“Having partnered with both Air Canada and Just For Laughs for many years, we at Spafax continue to be impressed by the ingenuity of both parties and we applaud their respective dedication to providing quality creative entertainment to audiences around the world.”
Filmed at the world’s number one comedy festival, Just For Laughs Montréal, the hilarious specials are hosted by some of the biggest names in comedy.
Norman Haughton, Director, IFEC Product and Analytics for Air Canada commented: “You know those people on planes who laugh the entire flight thanks to whatever they’re watching onboard? This partnership makes it easier than ever to join in the fun. We’re tickled pink to be able to add a dose of laugh-out-loud fun to our in-flight entertainment with Just For Laughs, which celebrates the cultural fabric of Canada while bringing some of the funniest comedy for our passengers to enjoy on their next flight.”
Air Canada has been featuring Just For Laughs’ engaging stand-up comedy specials in its in-flight entertainment programme since 1995, and the international success, Just For Laughs Gags, for the last 25 years.
Marina Di Pancrazio, Just For Laughs’ Chief Content Revenue Officer said: “We are delighted to be bringing the best of Just For Laughs stand-up to Air Canada passengers. Many of today’s biggest stars were first discovered at our comedy festival in Montreal. This carefully curated selection of stand-up specials features over 50 leading comedy artists that have performed at our festival.”
