Anuvu has entered into an exclusive content partnership with learning and development company BecomingX.
Co-founded by survival expert and television personality Bear Grylls, BecomingX was set up to help create a world where everyone can realise their potential.
The company specialises in producing educational films featuring some of the world’s most inspiring people and features icons such as Oscar winner Julia Roberts, the first African-American female Fortune 500 CEO, Ursula Burns, and former president of South Africa and Nobel Peace Prize winner F.W. de Klerk.
Twenty per cent of the sales revenue will be contributed to the BecomingX Foundation, an independent education charity that aims to deliver BecomingX’s mission in under-served communities and lower-income countries.
“We are proud to support BecomingX’s passion for inspiring the next generation, led by the legendary Bear Grylls, a common figure on our in-flight screens,” said Anuvu VP Content Licensing & Distribution, Simon Cuthbert.
“We’ve seen a growing demand for inspiring, thought-provoking content while onboard and BecomingX’s films are designed to engage both children and adults. Plus, an airline’s inflight entertainment budget will now partly contribute to helping educate children around the world, which is an added bonus that we are proud to be part of.”
Bear Grylls said: “Our partnership with Anuvu gives travelers access to our inspiring films, helping to demystify what it really takes to succeed and ultimately giving more people the confidence to follow their dreams.”
