For some, with the changing of the seasons into Autumn comes a temptation to slow down as the days shrink and the evenings get chillier. Not so, however, for several airlines this week as they herald a refreshing of brands and welcome the arrival of new aircraft.

The Canadian carrier WestJet is building on its ambitions to transition to a global network airline with the unveiling of a refreshed brand.

The revamp was revealed along with a new national advertising campaign, its first three Boeing 787-9 Dreamliner international routes and a new Platinum WestJet Rewards tier.

The refresh outlines the airline’s global ambitions with WestJet president and CEO, Ed Sims, commenting that the announcement “marks a pivotal time for WestJet.”

Sims added that the airline’s new commercial ‘Love Where You’re Going’ “embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline.”

Meanwhile, Air Tahiti Nui has also celebrated a significant event, welcoming its first Boeing aircraft, a 787-9 Dreamliner on lease from ALC.

The Dreamliner will replace the airline’s A340s and connect its home base in the South Pacific with world capitals such as Paris, Tokyo and Los Angeles.

The new aircraft will seat 294 passengers in three classes, featuring a new Poerava business class equipped with 30 full lie-flat seats designed by Rockwell Collins.

The new Dreamliner also inaugurates Air Tahiti Nui’s first premium economy product, with Z535 Premium Economy seats from Zodiac Aerospace.

Michel Monvoisin, chief executive officer and chairman of Air Tahiti Nui said the airline’s “dream has finally become reality,” adding that the Tahitian Dreamliner “will make flying to one of the world’s treasures an unforgettable experience, as we introduce new seats and a culturally inspired cabin on the 787.”

The airline, which will celebrate its 20 year anniversary in November, also revealed a refreshed brand earlier this year, the first step in the airline’s transformation with new aircraft and new technologies.

As these airlines chase ambitions and dreams with refreshed brands and new aircraft, it will be interesting to see where they go next.

And as the Greek philosopher Heraclitus is said to have maintained, ‘Nothing is permanent except change.’

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