The UAE’s national carrier Etihad Airways has partnered with the Warner Bros World Abu Dhabi theme park to launch a one-of-a-kind family-friendly experience on board its fleet.
Etihad’s new “Little VIP” campaign aims to make travelling with children as easy and enjoyable as possible. Activity packs featuring the park’s iconic animation characters such as Scooby-Doo, Sylvester and his beloved nemesis Tweety are given to guests travelling on longer flights with Etihad.
The airline says its new children’s gifts are designed for three different age ranges. Infants up to two years old will be given a soft fleece blanket decorated with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Flyers aged three to eight years will get a drawstring bag that includes an activity book, crayons, memory card game and passport holder, and passengers aged nine to 13 will receive a Scooby-Doo-themed backpack featuring the Museum of Mysteries board game designed to promote Yas Island’s incredibly immersive indoor theme park, Warner Bros World Abu Dhabi.
In addition to the Warner Bros World Abu Dhabi’s themed in-flight gifts, Etihad is also focusing on family travel by training cabin crew and ground crew to identify and support family travel needs.
Abu Dhabi International Airport has a dedicated family check-in space which will be available for families with minimised queuing time to make family journeys as smooth as possible.
Young travellers will also get their meals first for convenience during flights, and diners will experience Warner Bros World Abu Dhabi-themed dining equipment in bright colours. The menu has been enhanced and includes traditional children’s favourites such as fusilli pasta with meatballs, waffles and pancakes.
Etihad says the new children’s packs and dining experience have been designed with product purpose and reusability in mind. The gifts can be taken away and treasured, encouraging children to feel excited about travelling with Etihad, and the use of single-use plastics is avoided.
Etihad is also offering bespoke children’s in-flight entertainment in a fun, kid-friendly format, with a wide selection of family-friendly Warner Bros movies and TV shows including Space Jam, Scooby-Doo, Tom and Jerry, Looney Tunes, Bugs Bunny and the Flintstones.
The carrier’s selection of TV shows for older kids from the DC Universe includes Batman, Justice League and Teen Titans, and an extensive selection of kids’ music albums is offered in addition to a variety of e-games for avid gamers. The games can also be played seat-to-seat.
Terry Daly, Executive Director Guest Experience, Brand and Marketing, Etihad Airways, said: “This year we will bring product innovation to the forefront and this is the first of many exciting developments to look forward to. We’re thrilled to be kicking this off with a focus on our ‘Little VIPs’ and their families.
“We understand and appreciate that it’s not always easy travelling with little ones, however, this collaboration with Warner Bros World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents.
“With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travellers will love every minute of their journey with Etihad Airways.”