Etihad Airways has launched a partnership with PressReader as it aims to offer the widest selection of choice and best reading experience to their passengers while moving to 100% digital.
Access will open to passengers 30 hours before flight time, unlocking more than 7,000 newspapers and magazines from 120 countries in over 60 languages. Through PressReader’s digital platform, passengers also access enhanced features such as offline reading, audio listening, and translation of publications into 21 languages for those travellers who wish to read in their dialect of choice including Arabic.
“As part of our commitment to reducing the spread of COVID-19, we removed high-touch surfaces including printed newspapers and magazines from the customer journey and enhanced the experience by partnering with PressReader,” stated Terry Daly, Executive Director Guest Experience, Brand & Marketing, Etihad Aviation Group. “To encourage a contactless experience, this new partnership gives our guests choice and convenience to download as many digital publications as they would like, before their flight, to read at home, across our lounges, at the airport, or during their flight.”
