Etihad Airways’ loyalty programme Etihad Guest, First Abu Dhabi Bank (FAB) and Visa have partnered to launch a sustainably-focused Visa credit card.
According to Etihad, the FAB Etihad Guest Visa sustainable card will reward shoppers for making sustainable choices and introduces a series of sustainability-focused benefits that will educate the loyalty programme members for making sustainable choices and provide options to offset emissions for their spending.
The partnership is powered by digital green finance infrastructure provider ecolytiq. The company provides its Sustainability-as-a-Service technology to track sustainable spending, supporting the change of behaviour and issuance of rewards for those making greener spending choices.
Etihad also rewards its frequent flyers for being more sustainable in the air and on the ground through its Conscious Choices programme. Customers are rewarded for offsetting their flights with miles, carrying less baggage on board and purchasing sustainable products in the Reward Shop and can also earn Tier Miles by offsetting everyday emissions such as driving.
Terry Daly, Executive Director of Guest Experience, Brand & Marketing at Etihad Airways, said: “We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members by providing more opportunities to reward sustainable lifestyle choices through our partnership with FAB and Visa. The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.”
Etihad is aiming to achieve net zero emissions by 2050 and halve its 2019 emissions by 2035. The carrier has introduced several significant CO2 reduction initiatives under its Greenliner sustainability programme over the past two years, including adopting thousands of mangroves, using sustainable fuels, reducing contrails, flying optimised flight paths, operating more electric vehicles and working with partners who share its vision for cleaner skies.
Daly added: “It’s important for us to extend our own sustainability ambitions to empower our members and guests to contribute in their own way. We know this is a priority and a cause close to the heart of many of our guests and partners. As a corporate citizen, we are privileged to be in a position to help educate consumers to understand their carbon footprint, not just from travel but from their everyday spend. Consequently we are proud to reward our guests and members for making a conscious decision to reduce their impact on the environment.”
