Geven is working with UK design agency PriestmanGoode on a new family of next-generation aircraft seats.
The project includes a complete overhaul of Geven’s catalogue products and aims to provide the manufacturer with a distinct design language driven by key attributes: functional, timeless, clean and sculptural.
The project includes developing a new family of seats. Economy, Premium Economy, Premium Economy + and Business Class seats.
The new seats will provide Geven with a versatile offer that will enhance the passenger experience, is easily configurable for different aircraft platforms and allows for airline customisation.
“We have invested in Research & Development. We have identified the next-generation aircraft seats,” said Alberto Veneruso , Managing Director at Geven. “PriestmanGoode has precisely and skillfully designed Geven’s response to forward thinking customer needs. Our new family line products, which embody the partnership between Geven and PriestmanGoode will certainly stand out as a made in Italy concept with innovative features.”
“PriestmanGoode was the right choice,” said Pasquale Rapullini R&D Manager at Geven. “Their remarkable proactivity, collaborative approach and full availability represent the successful key factors of our partnership. Although travel restrictions related to the actual pandemic scenario brought this first ambitious collaboration project on a totally virtual management level, the results are absolutely remarkable.”
