Global Airlines and Laurent Perrier Announce MOU

Global Airlines has announced that Laurent Perrier champagne will be the premier champagne to be served on board all of the carrier’s transatlantic flights.

Global Airlines, which was launched earlier this year and is led by CEO James Asquith, began its aircraft acquisition programme with one secured Airbus A380 and says more of the aircraft type are to follow in summer 2023. It plans to start operating flights in 2024.

Laurent Perrier champagne is known for its fresh and elegant taste and the airline says it is now working with the company to provide a wide selection of their products on board its flights. The organisations will also be collaborating to ensure that each glass is poured to perfection and accompanied by complimentary canapes.

James Asquith, CEO and Founder of Global Airlines said: “A great champagne is a huge part of an amazing onboard experience and I am delighted that Laurent Perrier have agreed to be our partners.

“It is a brand that is known the world over, and our intention is to offer LP brands to passengers across our three cabins, and, if we can make it work, that absolutely includes in economy.

“We are committed to providing the best food and beverage offer on transatlantic services and more exciting announcements on this are in the pipeline.”

Laurent Perrier Travel Retail Director Jean-Christian de la Chevalerie said: “Global’s vision for air travel is compelling, and one that perfectly aligns with Laurent Perrier’s.

“In the months ahead, we look forward to working with James and his team on selecting a range of our award winning champagnes, but not only that, exploring how we can make this a really unique, meaningful, partnership that excites our customers.”

In other news for the new airline, Global also announced it has formed a partnership with American Express on payments processing and on curating exclusive benefits for cardholders.

Leave a Reply