Global Airlines has appointed multi-award-winning agency Factorydesign to lead the airline’s onboard product design.
The design agency has been given a wide brief by the new carrier, with the goal of reimagining the golden age of travel on the A380 aircraft.
Global says it has also tasked Factory with finding ways of enhancing the long-haul onboard product for passengers by finding improvements and innovations that will help it stand out in the market by providing elevated levels of comfort and service across all cabins.
Factorydesign is using a selection of deep reds to create a mood of onboard elegance and vibrancy and JETMS, which is appointed to bring to life the designs of Factorydesign, is expected to begin work on the first v1 A380 in the early part of 2024. The company will refurbish the first aircraft interiors to the highest standard, ahead of them taking to the skies for the first passenger flights.
Commenting on the partnership, Adam White, owner and partner of Factorydesign said: “There are very few projects like this in aviation. It’s a unique opportunity for me and the team to get our creative juices flowing and deliver a new, exciting A380 experience for passengers.
“Onboard is a huge part of any trip and I want passengers to be excited to fly, and that’s what we’re committed to delivering for Global. And given the scale of the aircraft, and the brief from the airline, we can genuinely innovate from both experiential and hard product perspectives.”
James Asquith, CEO and Founder of Global Airlines said: “The UK is a leader in aircraft interior designs, and it speaks volumes for the progress we are making that Adam and the team at Factorydesign are now officially onboard with us driving the innovation we are all excited to see on our aircraft. They have worked on some of the most exciting projects in the industry over the past three decades, developing products that passengers all over the world, including me and many of our Global team members, admire and love.
“The team at Factory is totally bought into our desire to deliver a better product for passengers, and I am really excited to reveal all of the designs, across all cabins, in the coming months.”
