KLM has marked its anniversary on 7 October with a new Delftware miniature house.
The 101st KLM miniature house is a replica of the 800-year-old building “Die Mariaen” (now known as “De Moriaan”) in ’s-Hertogenbosch in the southern province of Brabant in the Netherlands.
“It is important that we hold on to our KLM traditions in times of crisis. For our loyal customers, our miniature houses symbolise their ties with KLM, which we want to cherish and preserve. This is why we didn’t hesitate to produce house number 101. “Die Mariaen” symbolises the importance of international entrepeneurship for the Netherlands, especially in times of economic adversity. KLM’s job is to ensure that people can come together through our extensive route network. We will continue to fulfil this role,” commented KLM President & CEO Pieter Elbers.
Since the 1950s, KLM has presented KLM Delftware miniature houses containing Bols Genever to World Business Class passengers on intercontinental flights. The houses are replicas of monumental buildings throughout the Netherlands and are eagerly collected. The number of houses in the collection has kept pace with KLM’s anniversary since 1994, with new miniatures being added to the collection on or around KLM’s anniversary on 7 October.
