Retail inMotion is partnering with Bluebox Aviation Systems, to offer an enhanced touch-free retail proposition for airlines post-COVID-19.
“Airlines today face an increasingly challenging and evolving environment in meeting the levels of service passengers have come to expect over the last number of years,” said John Vaughan, Head of Product Management at Retail inMotion. “By combining the expertise of Retail inMotion and Bluebox, we can help airlines address these challenges both now and in the future while increasing ancillary revenues.”
“Airlines wish to get back to delivering in-flight experiences that delight passengers without compromising the safety protocols that are being implemented to protect both passengers and cabin crew,” states David Brown, Director of Business Development at Bluebox. “In partnership with Retail inMotion we’re offering a touch-less shopping experience for food, beverages and other goods on our battery or aircraft-powered wireless IFE platform, Bluebox Wow. Virtualising the trolley and facilitating touch-less payments, we’re enabling passengers and crew to maintain as much social distance as possible, while keeping open an important revenue stream for the airline.”
“Bluebox Wow already supports the hygienic provision of seatback information such as in-flight magazines and safety cards. However, the current environment expedited the need to deliver a touch-less payment option that integrated smoothly with the inventory management systems on board,” added Brown. “Working with Retail inMotion, we’re now able to bring that virtual trolley experience to market.”
