In-flight entertainment company Spafax, which counts major airlines such as British Airways as its clients, has announced a new content collaboration with BBC Maestro starting this month.
Spafax provides exclusive access to a curated selection of BBC Maestro’s educational courses of their choice. BBC Maestro features a broad spectrum of disciplines from writing and cooking to acting and music production by prominent figures such as Emmy-winning actor Brian Cox, Sir Billy Connolly and chef Marco Pierre White.
Yvonne Crossley, Senior TV Acquisitions Manager at Spafax, commented: “We aim to do more than just entertain; Spafax has always set itself apart by its ability to expand horizons and add value to the inflight experience. Our partnership with BBC Maestro transforms how we engage with passengers, offering them opportunities for meaningful learning up in the air. We’re bringing a practical, enriching experience to our airline clients and their passengers, setting a new standard in inflight entertainment.”
“BBC Maestro’s courses bring a distinctly British flavour to the inflight entertainment space, and our partnership with Spafax opens new horizons for learning while traveling,” said Spencer Gillman, Chief Strategy Officer at BBC Maestro.
“Our bite-sized lessons feature world-class production values and can be consumed during a break between films or binged during long-haul flights. The collaboration with Spafax reflects our commitment to making our premium educational content accessible and enjoyable to a global audience.”
