IMG’s in-flight sports channel Sport 24 has signed a deal with FIFA to broadcast the FIFA World Cup Qatar 2022™ which is scheduled to take place in Qatar from 20 November to 18 December.
Sport 24 and its secondary channel Sport 24 Extra will show more than 125 hours of live coverage from the FIFA World Cup this year. The company says that, in addition to the live broadcast of all 64 matches of the tournament, these channels will also air multiple repeat matches and highlight shows on board airlines and cruise ships across the world.
FIFA’s Director of Media Partnerships, Jean-Christophe Petit, said: ‘We are pleased to be able to extend our partnership with IMG, to ensure that fans travelling in-flight or in ship have the fantastic opportunity to enjoy the FIFA World Cup Qatar 2022™ on a live basis thanks to the Sport 24 services.”
Richard Wise, SVP, Content and Channels for IMG’s media business, said: “The FIFA World Cup™ is one of the most popular sports events in the world and is a huge hit with passengers. We are delighted to partner with FIFA to ensure that passengers don’t miss out on live action, even while travelling. As Sport 24 celebrates its 10th anniversary this year, we are thrilled to expand our portfolio and strengthen our position as the premium live sports channel for the airline and cruise industry.”