Transavia is trialling AirFi’s “Mall in the Sky” solution that will enable passengers to access and buy in-flight entertainment content and order food and drinks from their seats.
The Dutch airline is currently trialling the solution on board its Boeing 737 aircraft. Job Heimerikx, AirFi’s CEO commented: “It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ.
“We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues. Transavia has always been at the forefront of these kinds of innovations, so we are looking forward to delivering a highly professional pilot for them.”
AirFi says the company is committed to creating a truly successful “Mall in the Sky” experience for Transavia and will be is using the trial to research factors, including passengers’ willingness to pay and conversion rates, to further optimise the platform for the airline while delivering value-added products and services that travellers want and need.
