UAE national carrier Etihad Airways has unveiled its new economy class soft furnishings and tableware. Both will be launched on board in the fourth quarter of the year.
The airline says the new products have been designed with sustainability and improved guest experience as primary objectives. The economy class experience will be upgraded with new soft furnishings and includes a 35% larger pillow with a 200 thread-count cotton cover made locally in the UAE, as well as a soft blanket made from recycled plastic on all flights.
The new dining experience features reusable tableware, part of a closed loop recycling system made from recycled high-quality plastic, thereby eliminating the use of single-use plastic. Etihad is also introducing quality stainless-steel cutlery in its economy cabin which upgrades the experience and also reduces single-use plastic.
Terry Daly, Executive Director Guest Experience, Brand and Marketing, said: “Etihad is trailblazing when it comes to sustainability in aviation. Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our in-flight experience. Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering. We look forward to rolling out this new experience across the fleet towards the latter part of the year.”
Etihad says its economy cabin is renowned for its spacious seating featuring a signature fixed wing headrest which provides optimal support for a restful travel experience. The carrier also offers Economy Space seating which provides an additional 4″ of legroom for every guest who chooses to upgrade to this option and Etihad’s passengers may choose neighbour-free seating in Economy for an additional fee.
This new launch follows the introduction of the carrier’s new Warner Bros. World Abu Dhabi themed children’s packs across its fleet in February and the unveiling of the new Airbus A350-1000 aircraft, which entered into service in March and features Etihad’s new interior cabin design – including the state-of-the-art economy and business class seating.
