Etihad Cargo, which partnered with Netherlands-based company Rotate in 2023 to co-develop an innovative digital sales optimisation tool called Sales Cockpit, is now officially launching the solution across its stations.
Etihad Cargo says the aim of the solution is to utilise data and machine learning to improve customer service and gain a more in-depth understanding of the carrier’s partners and customers. The Sales Cockpit solution uses custom-built algorithms to analyse data, generating tailored and customisable recommendations on how users can strengthen customer relationships by identifying current and future opportunities.
Stanislas Brun, Vice President Cargo at Etihad Cargo commented: “The successful co-development and completion of Sales Cockpit in partnership with Rotate will benefit Etihad Cargo’s partners, as sales representatives and account managers are empowered by data to have more meaningful interactions with customers.
“The tailored recommendations provided by this innovative tool will help Etihad Cargo deliver a more efficient and seamless customer journey and boost sales, helping the carrier to develop stronger partnerships and help customers achieve their business objectives.”
Etihad Cargo is now rolling Sales Cockpit out globally. Ryan Keyrouse, Chief Executive Officer at Rotate, said: “Co-developing Sales Cockpit with an innovative partner like Etihad Cargo gave us unique access to an expert team to rapidly build and validate the solution.
“The collaboration helped maximise adoption, as both Head Office and local teams were involved throughout its development. We are immensely grateful to the whole Etihad Cargo team for the enthusiasm and energy they put into this project.”
